The Covet Story
Covet Boutique was inspired by the desire to offer affordable handcrafted jewlery combined with an in-house design studio. The first Covet location was opened July of 2009 on Arguello Blvd. in the Innger Richmond district of San Francisco. This location houses our full service design studio. In June of 2011 our second location opened in the Cow Hollow neighborhood. This new location is a jewel box boutique in the heart of bustling Union Street with jewelry astisans and staff.
The majority of the jewelry in our boutiques is Frolick Jewelry. A locally handcrafted line created by Covet owner and jewelry designer Adrienne L. Wiley. Covet also carries a well edited selection of bags, jewelry and other accessories from designers we love.
Adrienne Lee Wiley is an Atlanta native and self taught, jewelry designer who started marking jewelry as a hobby at the age of 15. After leaving her corporate job with a Fortune 500 company, Adrienne launched Frolick in the summer of 2005. Her charming, colorful, and vintage inspired line has continued to grow and can be found in more than 300 stores nationwide, including Fred Segal, Anthropologie, JCrew, and Nicole Miller. Frolick has recieved accolades from publications such as WWD, Marie Claire, El, Lucky, In Touch, and more. The line also has many celebrity fans including Mariah Carey, Fergie, Jessica Simpson and Serena Williams.