Hi! I'm Adrienne Wiley, the proprietress and lead designer at Covet. I started making jewelry in 2005 at my kitchen table in Atlanta. Shortly afterwards, I met my husband, Zealous, and moved to San Francisco. I fell in love with the city's amazing independent designer community, and the rest is history.

I opened Covet in 2009 in San Francisco's charming Inner Richmond neighborhood. Over the years, I've loved expanding the shoppe's curated selection to include a DIY jewelry bar and designer finds from my travels around the world.

I also wrote a book, Adventures In Wholesale, to share the 15 years of industry knowledge I've gathered along the way. Over the last few years I've spoken at conferences, workshops, and on several podcasts. I always enjoy the opportunity to share knowledge that can help other entrepreneurs.

Most recently, I began to pursue another passion of mine, interior design. I love creating beautiful spaces that make people feel their best. I work with retailers, homes, and vacation rentals.


Our collection of jewelry is created in-house with materials sourced from all over the world. You can find it online and in our brick and mortar shop in San Francisco. We also offer wholesale, private label, and custom jewelry design for retailers, influencers, and brands.



The shoppe is a charming, colorful place with a dash of whimsy. We have a large selection of jewelry, including a DIY jewelry bar with over 300 charms and gems from around the globe. There is also a curated selection of stationery, art, bags, gifts, candles, tees, and more from local and international designers we love.



I've always loved decorating (almost as much as I love jewelry). Which is why we offer design services for homes, vacation rentals, and retail spaces. It's so important to have a space that makes you feel your best and reflects the right ambiance.



Adventures in Wholesale is a book I wrote to help designers take their businesses to the next level in wholesale selling. From preparing a collection, to finding representation, all the way to fulfilling orders. It's your A to Z guide to wholesale.

Get the book